{"id":3950,"date":"2025-08-01T10:29:01","date_gmt":"2025-08-01T08:29:01","guid":{"rendered":"https:\/\/bio.bolster.nl\/?p=3950"},"modified":"2026-06-23T16:42:35","modified_gmt":"2026-06-23T14:42:35","slug":"sprinklr-we-want-to-expand-the-organic-market","status":"publish","type":"post","link":"https:\/\/bio.bolster.nl\/en\/sprinklr-we-want-to-expand-the-organic-market\/","title":{"rendered":"Sprinklr: \u201cWe want to expand the organic market\u201d"},"content":{"rendered":"
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\u201cWe want to grow the organic market<\/h1>\n

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What started in 2016 as a one-man business in an attic room in Amsterdam grew into a flourishing company with 25 employees. In addition to organic indoor and garden plants, Sprinklr has also been selling organic seeds from De Bolster for a few years. \u201cA conscious choice,\u201d says co-founder Liedewij Loorbach.<\/p>\n

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Greening cities and helping people with \u2018good green.\u2019 That was what founder Suzanne van Straaten, living in an Amsterdam neighborhood with a lot of concrete, wanted when she started Sprinklr in 2016. To her surprise, she quickly discovered that an enormous amount of pesticides are used in this sector. She didn’t want to sell that kind of green. Six months later, she joined forces with Liedewij Loorbach and together they started selling organic garden plants and flower bulbs online.<\/p>\n <\/div>\n\n

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Seeds from De Bolster<\/h2>\n

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Liedewij says: \u201cNine years ago, that online sale of organic plants was still a niche that many didn’t dare to touch. The number of SKAL-certified growers was and still is relatively small in the Netherlands. So those first years were not easy. And then COVID happened and half the Netherlands started gardening. That helped us over a financial hurdle. The media attention in recent years regarding pesticide use in the ornamental plant industry also gave our company a boost.<\/p>\n

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The choice for De Bolster as their supplier of organic seeds was quickly made at the time. Liedewij: \u201cIt is a great SKAL-certified partner for smaller entrepreneurs to work with, a very sympathetic company. They have plenty of variety for the ornamental garden, which is what most of our customers come for. I am always in contact with Iris, and she is a lovely person with whom I have good conversations. That collaboration goes very smoothly. Last November we ordered 25,000 seed packets, including marigold, nasturtium, but also pepper and zucchini.\u201d<\/p>\n\n <\/div>\n<\/section>\n\n

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Pesticides are not necessary<\/h2>\n

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The choice for organic plants and seeds is a very logical one for Liedewij. \u201cAll sustainable matters in the world are very close to my heart; the use of pesticides is one of them. I don’t understand why we allow this in ornamental horticulture; it’s completely unnecessary. A company like De Bolster is living proof of that.<\/p>\n

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What I have trouble with is that the government hands out all sorts of subsidies to research whether and how pesticide use can be reduced, for example by conventional bulb growers. While it can be done entirely without pesticides. The citizen is already paying for the consequences of toxic use by companies. And then the citizen also has to pay to help the companies that have made profits from it for years to use a little less poison? Bizarre. It frustrates me, but at the same time, it gives me energy to make the organic market larger and to support organic growers and seed breeders. I really see that as our role.\u201d<\/p>\n <\/div>\n\n

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\u201cMy great wish for the future is a fully organic ornamental horticulture sector, just as De Bolster strives for in agriculture.\u201d\n<\/p>\n<\/blockquote>\n\n <\/div>\n<\/section>\n\n

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Towards 100% organic<\/h2>\n

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Sprinklr is doing well; Suzanne and Liedewij’s company has grown by about 30% compared to last year. That makes Liedewij hopeful. \u201cMy great wish for the future is for ornamental horticulture to be 100% bio, just as De Bolster’s mission is for agriculture. That’s also what I find so cool about De Bolster. The EU wants to scale up organic agriculture and they simply say: we are going to ensure that no one can say they can’t get hold of bio seeds later. I find that super bold and a beautiful role.\u201d<\/p>\n <\/div>\n\n

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Latest news<\/h2>\n <\/div>\n <\/div>\n\n
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\u201cThanks to the heated greenhouse, we can breed and react to the market much faster\u201d<\/h3>\n <\/div>\n
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\u201cThanks to the heated greenhouse, we can breed and react to the market much faster\u201d<\/h3>\n

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\u201cOrganic growing comes from the heart, not just a business perspective\u201d<\/h3>\n <\/div>\n
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\u201cOrganic growing comes from the heart, not just a business perspective\u201d<\/h3>\n

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\u201cThe great thing about customer service is that in the morning, I don’t yet know what I’ll be doing that day\u201d<\/h3>\n <\/div>\n
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\u201cThe great thing about customer service is that in the morning, I don’t yet know what I’ll be doing that day\u201d<\/h3>\n

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\u201cI don’t want to keep up with the times; I want to stay ahead of them.\u201d<\/h3>\n <\/div>\n
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\u201cI don’t want to keep up with the times; I want to stay ahead of them.\u201d<\/h3>\n

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\u201cI believe it\u2019s important for passionate people to do what they\u2019re good at\u201d<\/h3>\n <\/div>\n
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\u201cI believe it\u2019s important for passionate people to do what they\u2019re good at\u201d<\/h3>\n

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\u201cWith our sorting machine, we also help other companies\u201d<\/h3>\n <\/div>\n
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